

3. An Italian perfume maker is creating a signature scent for Pope Benedict XVI. Eau de Holy Water perchance? [Telegraph]

4. Hipster Branding: a new Tumblr that 'hipsterizes' corporate logos. [Laughing Squid]

5. In support of gay marriage, Ben & Jerry's UK has renamed their apple pie flavored-ice cream "Apple-y Ever After" before the British government votes on legislation to legalize it. Check out the cute design on the pint. [Buzzfeed]
6. Our friends at Gawker made a hilarious timeline documenting parental moral panics throughout the past decade. Rainbow parties and sex bracelets anyone? [Gawker]

