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Rebecca Minkoff On Her Baby-G Collab

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rebeccaminkoffbabyg.jpgHandbag designer Rebecca Minkoff launched her new watch collaboration with Baby G at the Back Room in the Lower East Side the other night.  With her shiny, dark locks done to perfection and a glow only a new mother can have (Minkoff is the proud mama of a three-month-old), she sat down with us talk about the Baby G collab, how it's designed to complement her latest handbags, and three most important things she learned from her mother.

Happy Holidays! What is on your wish list this season?

I am hoping that when I go down to visit my parents for the holiday break that they take the baby and I get to go to sleep!!

Talk to us about designing the Baby G watch? What were the challenges, or was it just a piece of cake?

It was pretty easy since I was given the body of the watch. But I think if I had to design something from the bottom up, it would have been a lot harder. After I got the body, I could do whatever I wanted to do, which was really fun. So I put the elements I put into my handbags  into the watch. Like, we made the numbers in studs and we made the face in rose gold because it happens to be a great fit with new bags we are shipping this month, which also have rose gold hardware.

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Your aesthetic has been described as "downtown romantic." What does that mean exactly?

Sometimes downtown can mean harsh, or a little too edgy, but our girl is a romantic at heart, so she likes to be someone who enjoys fashion but also wants to be known as someone who discovers new things on her own, not as a follower.
 
What's next for the Rebecca Minkoff brand?

Our goal is to have a whole lifestyle brand, and we want to touch every aspect of our customer's life. And then we want to grow into a global brand. China is a huge, growing market and entrepreneurs have money to spend now and we are finding that could be a really good market for us.

Your reputation in the industry is as someone who is friendly and unassuming, how does that translate into your business ethic?

I have the same approach with either my customer or within my company. I am not interested in being a diva or unapproachable because I feel better when someone is nice to me, so I just want to be that way to others.

Who do you admire most in the world?

Would it be cheesy if I say my mom? I admire her because she has really taught me to have a really strong work ethic.  She also taught us to make something out of nothing, so I never feel like I need money to do things, especially in a growing business, so it's always about being creative. And I love that she always laughs at herself, and she taught me that.  My husband even says his favorite thing about me is that I laugh at myself.

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