Speaking to the Cut, Vogue Brazil editor Victoria Ceridono says the process cauterizes the hair to prevent breakage and split ends. Ceridono says it's all done really quickly and that "you almost don't smell hair burning." Almost.
Afterward, your hair is then "embroidered," which basically means a stylist will shear off your split ends pretty much strand by strand and then place a multivitamin mix that will be welcomed whole-heartedly by your burnt ends. And while we're sure it's all the rage for a reason, excuse us if we don't feel 100% yet about our hair catching on fire. Can you say "hot mess"?
[h/tThe Cut]