
But Summer is also a keen study of how home goods stores like Pottery Barn market their goods, successfully branding a lifestyle of driftwood benches and decorative doodads. Aujla and Bailey have mimicked certain devices that these stores use like creating visual blockers or screens that pull customers further into the store rather than simply viewing retail from a single vantage point. Potted plants, for instance, are arranged at varying heights. Nothing is merely eye-level. One is encouraged to look up, down, and around. Customers become discoverers, it would seem.
Summer is selling everything from ceramics and enamel buckets, dip-dyed beach towels, barnyard paperweights, turquoise-shaped Shea butter soaps, an oversized rope ball, and a single cedar swing that adds an extra breeziness to the space. On some days you might even catch Aujla and Bailey sitting outside hand painting mini buoy key chains.
The selection varies regularly and weekly events are planned like this Saturday's (the 30th) Fourth of July barbecue. Come check it out. Lemonade, hot dogs, summer in the city.



