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The Gap's "Mellow Yellow" Commercial Is a National Treasure


For some reason, we were suddenly reminded of this iconic 1999 Gap commercial, set to the tune of Donovan's "Mellow Yellow," and just had to share it with you. Part of their "Everybody in Cords" campaign, and directed by Pedro Romhanyi, it was one of three "Everybody in..." commercials directed by Romhanyi, wherein expressionless, deadpan models sang popular songs while keeping very still. (Check out the "Everybody in Leather" ad set to "I Just Can't Get Enough" and "Everybody in Vests" set to "Dress You Up.") In addition to re-popularizing this Donovan song, the ad introduced the world to Alex Greenwald (late of the band Phantom Planet), Rashida Jones, Jason Thompson (Dr. Drake from General Hospital) and Monet Mazur (from 40 Days and 40 Nights). Isn't it just genius? And doesn't it remind you of watching Ally McBeal on Monday nights? Maybe that's just us.

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