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The 1975 Channel Glam Rockers In Their New Video, "Love Me"

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While we await the release of The 1975's forthcoming second album, I like it when you sleep, for you are so beautiful yet so unaware of it (Dirty Hit/Interscope), the band's whetted our appetites with the video of their first single, "Love Me." Frontman Matthew Healy channels androgynous '70s/'80s glam rockers in a clip directed by Diane Martel that gently pokes fun at rock star tropes and our modern-day social media habits. During a performance, we see Healy and his bandmates onstage with the singer dancing around life-size cardboard cut-outs of everyone from Elvis and Rita Ora to Charli XCX and Harry Styles, whom he makes out with. Later, we get to see a shot of the foursome in a jacuzzi. About the video, Healy says:

"With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the 'community'! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you're given. WE'VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT."

Give it a watch above.

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