You don't want to get on the Parmigiano-Reggiano Consortium's bad side. Unfortunately for Pornhub, an ad for its $9.99/month premium subscription service has garnered the wrath of the group dedicated to defending the Italian "king of cheeses." Or, should I say, "the Pornhub Premium of cheeses," as the porn site's video describes it, capturing what we're all thinking when we browse the dairy aisle.
The consortium didn't appreciate the comparison, which it called "not only distasteful and unacceptable, but offensive for our producers and their work" in a statement. Lawyers are currently investigating whether the group can pursue any legal action.
That's what you get for "making a profit from the exploitation of the fame gained by Parmigiano-Reggiano."
Watch the offending ad above.