Weirdest Marketing Campaign of the Week:UKTV erected a life-sized statue of Benedict Cumberbatch made of chocolate in the middle of a mall, and let people lick/eat him. I don't care how dedicated a fan you are -- that's just plain gross. I don't even know what they're advertising. All that I learned was that the cult of Benedict is real. -- Evan Siegel
Most Likely to Become the Next Michelangelo's Sistine Chapel: This painting of Beyoncé. NYU art student Chris Minafo spent 60 hours (or 14 days!) painting this ***flawless portrait of his 'idol' Queen Bey. Watch his journey here. -- Tené YoungObama Conspiracy Theory of the Week: He's obviously a wizard. How else could he shoot a rainbow out of his hand in Jamaica. Or maybe he's part leprechaun? Damn liberals. -- E.S.
Best Way to Start Your Morning:Cam'ron's Killa Crunch cereal. All mighty Cam'ron (*insert prayer hand emojis*) has his own brand of cereal that he's hiding around various bodegas in New York City. Each box contains a fill-in-the-blank "U Mad (Lib)?", a Killa Crunch T-shirt, a "Dumb Smart" crossword puzzle, and even a $100 bill! Breakfast has never been so rewarding! -- T.Y.Best Music Trend of the Week:Unexpected remixes. Can we please make collaborating with the pizza guy a lasting thing? -- E.S.
New York's Newest King of Cool: This guy on the subway. The best way to travel on public transport is definitely the La-Z-Boy. -- E.S. [Photo via Reddit]
Best "Wrecking Ball" Impersonation: Anne Hathaway's. She delivered in full "Miley mode" when she tore the house down at the Lip Sync Battle. -- T.Y.
Somehow the Least Surprising News of the Week: Justin Bieber is officially wanted in Argentina after allegedly ordering his bodyguard to attack a photographer. Come on, Argentina! Don't you know that the Biebs is now on the straight and narrow? Or at least embarking on a media campaign to look like it? -- E.S.