What's Up with Kanye West's New Website?

Last night, Kanye West shared a link on Twitter to the mysterious "yeezy.supply." When we first went to the site this morning, it displayed a timer in the center of the screen, counting down to something (currently the timer reads: 6:03:36:04) against the backdrop of a super grainy, two minute video. When we visited the site a second time because, hey, why not, the video was different; it was just over five minutes long and it clearly showed the inside of a warehouse space. Then the video did something weird, went green, and text popped up that read "Kanye West is Live," as if the video feed was being relayed in real time, but nothing really happened. So, uh, what's up with your new website, 'Ye?


We know that the noted style prophet is designing a collection for Adidas (there's an app for that) and is rumored to be showing at New York Fashion Week on February 12th. The site's timer also ends on February 12th at 4pm EST, so in all likelihood, yeezy.supply will probably be a glorified Kanye West merch store or some sort of premiere for his collection. More ominously, this could be the start of Yeezus' industrialized, fashion army. Watch out.