Quantcast
Channel: Paper RSS Feed
Viewing all articles
Browse latest Browse all 7783

Diesel's New Campaign is Making Fashion Fun Again

$
0
0
1107459.jpg
After a stint on America's Next Top Model, Chantelle Brown-Young first caught our attention as the face of Disigual's vibrant ad-campaign back in September. Now she's the stand-out star of Diesel's SS15 campaign alongside Charlotte Free and Gryphon O'Shea. Photographed by Nick Knight, the models are, refreshingly, all smiles.

For last year's Spring/Summer campaign, under the new direction of Nicola Formichetti, Diesel focused on highlighting a diverse range of models. Leading with the hashtag #DieselReboot, the brand tapped fashion writer Jillian Mercado, who worked denim-on-denim in a wheelchair like no other next to other faces who defied the traditional model standard.

This time around it's all about #DieselHigh, the campaign's hashtag that aims to spread fun and positivity. "I told [Nick Knight] I just wanted to see people smiling and having fun," Nicola Formichetti told Style.com. The Diesel Creative Director also notes that the shoot is retouch-free. "Of course we played with the background color and the clothes a bit, but no one's head was chopped off and replaced with another. We wanted it to be pretty raw. I find imperfection really beautiful." See the rest of Diesel's take on carefree fashion, below.

1107455.jpg
1107457.jpg
1107453.jpg

1107454.jpg


Viewing all articles
Browse latest Browse all 7783

Latest Images

Trending Articles





Latest Images