![aubrey-plaza-cow-hed-2015.jpg](http://www.papermag.com/uploaded_images/aubrey-plaza-cow-hed-2015.jpg)
In the first video, Aubrey Plaza takes on the ridiculousness of Super Bowl ads and promotes Newcastle's campaign to get a "band of brands" together to collectively buy an ad spot during the big game. The second ad is pretty much the same thing, plus a cow, milk maid braids, and even more sarcasm -- which Aubrey Plaza asserts is "just how she sounds." Watch Aubrey Plaza, world's worst/best spokeswoman, below.