Photo by John Salangsang/BFAnyc.com
Good news for athleisure enthusiasts: Rihanna has been named as Puma's new creative director for the Women's Training Category. That means we'll be seeing the comfy chic trend (like this upgraded, socially acceptable sweatsuit) for a while.
Talking to WWD, Puma's chief executive officer Bjørn Gulden said, "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition -- all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."
The singer, actress, and subject of Tom Ford's love letter's will also serve as the brand's global ambassador and it looks like she's already hard at work:
In a world where celebrities regularly moonlight as designers, Rihanna's style is one we can actually get behind and the bad gal's glam take on athletic wear only makes the allure of sweatpants that much stronger. At this rate, we'll never wear real pants again.