Among many other other things, the video for Ariel Pink's "Put Your Number in My Phone" is a very serious fashion moment. The singer attempts to pickup women in a suburban shopping mall wearing a turquoise cowboy hat, a matching fur coat, BDSM chains, and HBA jeans. The look is accented by an aging, mask-wearing mall-goth in wheelchair. Together, the duo attempt to play pickup artist as Pink longingly croons, "Talk to me... Put your number in my phone."
"It's a story about friendship and the pursuit of happiness," said Grant Singer, the video's director. But while the act of lurking for women has always brought men closer to each other, we're granting Pink a little more self-awareness than that, knowing that his performance persona has always been somewhat of a haphazardly cultivated mystery.
"Put Your Number in My Phone" is the first track the artist has shared from his forthcoming album, pom pom, out November 8.