Our #MCM with an MCM: model Daniel Garofali. (Jeans by Guess, underwear by Calvin Klein, backpack by MCM)
Lately, we can't help but notice a certain eye-catching accessory strapped to the backs of some of our favorite handsome lads. These backpacks appear to be the work of the German brand Modern Creation Munich. MCM has recently taken its logo-printed bags (formally identifiable by their signature caramel color) to the extreme, adding studs, flash hardware and bold colors. But the acronym no longer just refers to the leather goods line; MCM has become part of the new Instagram vernacular. #MCM, a tag added to images of users' man-fatuations, stands for Man Crush Monday. Since there are over 56 million photos associated with this new social label, you just might find some of your #MCMs carrying MCMs. That would be totes amazing, if we do say so ourselfie.
Grooming by Ronnie Peterson / Styling by Kevin Breen