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Detroit-based watch/bicycle/leather goods brand Shinola recently teamed up with legendary photographer and filmmaker Bruce Weber for their new campaign celebrating the spunky spirit of their home city. Featuring real-life residents -- including a poet, school kids, and a soul musician -- alongside supermodel Carolyn Murphy, the campaign also includes videos and a zine that share more about the folks featured and why they love the Motor City. Take a peek at Weber's photos above and below.
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Melvin Davis, Detroit Soul Musician
![Shinola4.jpg](http://www.papermag.com/uploaded_images/Shinola4.jpg)
Asia Newson, Spirit of Detroit Winner