Just when you thought that nobody could possibly milk the old school, hip-hop meme for one more re-up -- are you listening Mountain Dew, Reebok et. al? -- along comes two guys with enough cred to actually make it work. And it does work. Sure, there will be haters, but "Berzerk" deserves to be the smash hit it already is -- and that this video perfectly enhances. What did Eminem stay or do that finally convinced Rick Rubin to do this? What else is on Rick's "bucket list"? Watch it over-and-over and contribute, if you must, to the forthcoming mega-list of musical and visual references (the Beastie Boys' "So What Cha Want" video and the song's general Ad-Rockiness being among the most conspicuous). MTV might have to return to Brooklyn for next year's VMAs after all.
Just when you thought that nobody could possibly milk the old school, hip-hop meme for one more re-up -- are you listening Mountain Dew, Reebok et. al? -- along comes two guys with enough cred to actually make it work. And it does work. Sure, there will be haters, but "Berzerk" deserves to be the smash hit it already is -- and that this video perfectly enhances. What did Eminem stay or do that finally convinced Rick Rubin to do this? What else is on Rick's "bucket list"? Watch it over-and-over and contribute, if you must, to the forthcoming mega-list of musical and visual references (the Beastie Boys' "So What Cha Want" video and the song's general Ad-Rockiness being among the most conspicuous). MTV might have to return to Brooklyn for next year's VMAs after all.
