Image may be NSFW.
Clik here to view.
From IRL to Instagram, there's a new fashion trend on the loose. It's Home Depot and it's HOT. If the signature orange bag is what you want -- as spotted at the V Files Karaoke party last week in NY, or on photographer Renata Raksha's instagram feed from LA -- sorry, that's no longer available. But there are more ways to wear the logo: at Pop Souk, we noticed a chic girl wearing a car-racing jacket with a Home Depot patch, and on several men and women, we've noticed this racing-inspired t-shirt by Heron Preston (of the Been Trill collective), which features a big Home Depot logo printed on the back (you can still cop one of these, in the VFiles shop). Then there's artist Lauren Devine, who posted a photo of herself posing in front of the store this week (due to the "hottie situation," the Bed-Stuy location gets the nickname "Homme Depot").
Image may be NSFW.
Clik here to view.All of this is most sensibly viewed through a prism of wider trends (well, wider within the VFiles/DIS Magazine contingent, anyway), in which artists and designers are subverting mass-market branding both through the reproduction and recontextualization of logos (there's a wealth of examples in the VFiles shop), and through the appropriation of sponsorship-style layouts, such as those used in sports or at events (DIS Mag's personal zentai step-and-repeat is genius). But don't explain any of this to the execs at Home Depot when you write them to ask them to make more of the tote bags -- it'll be funnier if they're confused.
Clik here to view.
From IRL to Instagram, there's a new fashion trend on the loose. It's Home Depot and it's HOT. If the signature orange bag is what you want -- as spotted at the V Files Karaoke party last week in NY, or on photographer Renata Raksha's instagram feed from LA -- sorry, that's no longer available. But there are more ways to wear the logo: at Pop Souk, we noticed a chic girl wearing a car-racing jacket with a Home Depot patch, and on several men and women, we've noticed this racing-inspired t-shirt by Heron Preston (of the Been Trill collective), which features a big Home Depot logo printed on the back (you can still cop one of these, in the VFiles shop). Then there's artist Lauren Devine, who posted a photo of herself posing in front of the store this week (due to the "hottie situation," the Bed-Stuy location gets the nickname "Homme Depot").Image may be NSFW.
Clik here to view.
All of this is most sensibly viewed through a prism of wider trends (well, wider within the VFiles/DIS Magazine contingent, anyway), in which artists and designers are subverting mass-market branding both through the reproduction and recontextualization of logos (there's a wealth of examples in the VFiles shop), and through the appropriation of sponsorship-style layouts, such as those used in sports or at events (DIS Mag's personal zentai step-and-repeat is genius). But don't explain any of this to the execs at Home Depot when you write them to ask them to make more of the tote bags -- it'll be funnier if they're confused.Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
