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At Long Last, There's a Video For Kendrick Lamar's "Bitch, Don't Kill My Vibe"

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So is "molly" the bitch Kendrick Lamar doesn't want to kill his vibe?

After first hearing "Bitch, Don't Kill My Vibe," we never assumed Kendrick was directing his antipathy towards MDMA but after watching the brand new video for the good kid, m.A.A.d. City standout, it appears the rapper might be. The clip opens with Kendrick & Co. dressed like they're about to attend Diddy's White Party but instead they're at a church memorial service. As they leave the church and make their way to the funeral in white limos, the somber mood gives way to a bottle-popping rager that continues in the field where they're planning to bury the casket. Incongruously -- and awesomely -- the storyline is interrupted by a shot of comedian Mike Epps, who plays a reverend, baptizing Lamar in a "pool full of liquor." The two are later seen horsing around in front of the coffin before the punchline finally comes out: a black screen appears reading "Death to Molly."

Now that Kendrick's laid the party drug to rest, let's see how long it takes before 20-year-olds at music festivals get sick of it and do the same.

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