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Io Echo Use Interactive Technology in "Ministry of Love"

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When not talking to us at Coachella about their love of Yanni concerts and listening to R. Kelly's "Ignition" in the car, goth pop duo Io Echo made this beautiful interactive video for their track "Ministry of Love." Working with some of the same people behind Arcade Fire's "We Used to Wait" video, the band created a series of surrealist, Tumblr-esque visuals that you can play around with. Mix-and-match Rubik's cube-like panels of singer Ioanna Gika's face, drag Gika and bandmate Leopold Ross in a black-and-white vortex or roll a dice whose sides contain images of the band -- it's all there for the messing around.

The song is the title track off their debut album, Ministry of Love, out now, and you can catch the band on tour with The Joy Formidable.

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