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Soon You'll Be Able to Watch a Sigur Rós Video On Taxi TV


Sandy Kenyon. Cat Greenleaf. Sigur Rós? The Icelandic five-piece will soon be joining those Taxi TV mainstays when a thirty-second clip of their Ryan McGinley-directed video, "Varúð," starts airing inside some 3,000 cabs. The Art Production fund is behind the installation and the video itself is part of the band's Valtari Mystery Film Experiment, in which the group commissioned twelve different directors to create a total of sixteen films inspired by one of the songs from their new album, Valtari. (We posted another of these films -- "Fjögur píanó" starring a naked Shia LaBeouf and directed by Israeli filmmaker Alma Har'el -- back in June.) In McGinley's project, the artist chose to create "a poem to New York City" by shooting mostly aerial shots of a female friend wandering down city streets. We recommend you watch the full six-minute video above before you catch it on Taxi TV -- for what it's worth, it's quite soothing. Come to think of it, maybe the Discovery Channel should get in touch with Sigur Rós about scoring the next Planet Earth.

[via Pitchfork]

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