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Our New Obsession: Ten & Co. Oxfords

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Thanks to Miss Moss -- a fantastic fashion and design blog helmed by Capetown-based graphic designer Diana Moss -- we've discovered the first of what will surely be many items going on our hulking holiday wish list: Ten & Co. oxfords. The brand was born after its Brooklyn-based founder Tory Noll took a trip to Marrakech, Morocco this past March and commissioned a pair of oxfords made from rug scraps after coming across a shoe cobbler in the city's massive souk. Not surprisingly, her shoes received gobs of compliments from friends and Noll decided to turn the one-off pair into a veritable shoe line. "Everybody was asking me, 'Where did you get those?' and people were stopping me on the street," Noll tells us. "I figured I'd regret it if I didn't see what the possibilities were to make a business out of it."

Each model is handmade by a cobbler in Marrakech -- the same one who made that inaugural pair, in fact -- and cut from handwoven kilim rugs and blankets that Noll has found during sourcing trips to flea markets, rug auctions and bazaars throughout the city and the Atlas mountains. "One of the coolest places I went to was this flea market on the edge of the main Medina in Marrakech that I don't think any tourist has been to ever, " Noll says. "I found one [rug] that was hot pink and had holes in it and the fringe was horsehair -- not wool.  I've never seen anything like it before."

Though the kicks aren't cheap -- prices range from $200-$250 -- the line just launched a week and a half ago, meaning your Ten & Co.-shod feet can be the most au courant pair at the New Year's/Chrismukkah/awkward holiday office party. For now the shoes are sold exclusively online -- though Noll hopes to get them in stores by next season -- and you can peep lovely images shot by Adam Hribar from the brand's lookbook below.

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Screen shot 2012-11-28 at 2.20.49 PM.pngPhotos courtesy of Ten & Co.


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